Most people think it's their targeting or may be the message the landing pages are sending.
Oh, well may be it's the bidding strategy or the product or the funnel is not good enough. May be the price or even the time ads are served is wrong...
Unfortunately it has nothing to do with all of that.
There is only one metric marketers and business owners still neglect, when it comes to advertising on FB...
For the past 3 years the cost for Facebook ads has increased drastically, leaving us the marketers, with low and some times, no margins at all...
So, I did every online marketer would do:
I literally A/B split tested, thousands of landing pages, products, offers, copy-writes, ads, funnels, quizzes, and so many more...
I tested custom audiences, interest targeting, buyer’s behaviors, and every possible option Facebook was giving me.
I also tested other traffic sources, such as Native and Pinterest.
Here and there I got good results, but wasn't able to scale much...